The Marketing Girl
Philippines
- Current
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- Country Manager at Yachting Greece Ltd.
- Marketing Consultant at Freelancer
- Education
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- University of the Philippines
- Recommended
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8 people have recommended Sunny - Connections
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189
connections
- Industry
- Marketing and Advertising
- Websites
Sunny Cervantes’s Summary
Core marketing competencies include:
Extensive knowledge in marketing and product management.
Extensive knowledge in brand building and management.
Extremely adept in the conceptualization, implementation, management and evaluation of marketing strategies and programs.
Highly skilled in other significant areas of marketing such as forecasting, product development, packaging, advertising, public relations, sales, distribution, customer relations/service and promotions among others.
Highly proficient in conceptualizing and implementing various marketing and promotional programs designed to optimize sales, profit and increase market share.
Extensive knowledge in market research such as UAI, FGD, blind product tests, packaging tests, advertising tests and brand name studies among others.
Equally adept in data analysis such as sales and profit analysis, industry and competitive analysis as well as market and consumer profile and segmentation.
Extensive advertising knowledge and experience specifically in the conceptualization design and layout of various communication materials needed for marketing, advertising and public relations requirements such as brochures, posters, leaflets/flyers, AVPs and press kits among others.
Highly skilled at conceptualizing advertising copy, press releases, articles and web copy.
Experienced in serving as product spokesperson for trade shows, product tours, press junkets and other media related events.
Extensive experience with mentoring entrepreneurs and other marketing professionals on the different aspects of marketing.
Highly capable of managing multiple development projects under tight deadlines and tight budgets.
Extensive experience working with international clients in the following industries: FMCGs, pharmaceutical, hotels, travel, tourism and leisure, consumer goods.
Sunny Cervantes’s Specialties:
Marketing management, brand management, advertising, public relations, sales and marketing communications
Sunny Cervantes’s Experience
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Country Manager
Yachting Greece Ltd.
(Leisure, Travel & Tourism industry)
January 2008 — Present (2 years 1 month)
Yachting Greece Ltd. is a specialist in yacht charters and sailing holidays in Greece and the East Mediterranean region. We rent all categories of yachts from small sailing yachts to traditional motor sailers, catamarans, motor boats and mega yachts. Our selection of yachts and catamarans include boat builders such as Benneteau, Janneau, Bavaria, Lagoon and Nautitech, Bahia and more. All available to sail to all yachting destinations in the world.
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Marketing Consultant
Freelancer
(Marketing and Advertising industry)
January 2000 — Present (10 years 1 month)
Strategic marketing planning, development and management
Brand strategy and management
Business, communication and advertising plans
Development of effective sales and marketing tools
Marketing seminars and training workshops
Other custom marketing solutions and services
Sunny Cervantes’s Education
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University of the Philippines
B.A , Broadcast Communications
Additional Information
Sunny Cervantes’s Websites:
Sunny Cervantes’s Interests:
Marketing and Brand Management, Writing, Blogging, Diving, Black and White Photography
Sunny Cervantes’s Profile in Other Languages:
Sunny Cervantes’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
