
Product Specialist at PLDT
Philippines

Product Specialist at PLDT
Philippines
Career objective: A full-time marketing position with a career path leading to a higher management position in 5 years.
Core specialities: product/service management, marketing programs, channel motivation, competitive landscaping, vendor/merchant negotiation, branding and identity, business presentations, creative consultancy.
Others: exemplary digital design, proficient in Microsoft Office, knowledgeable in web languages.
(Privately Held; Telecommunications industry)
February 2009 — Present (1 year 8 months)
Manage the broadband Internet business (fixed-line DSL and mobile broadband) for large corporate accounts (B2B), with a total portfolio value of Php 800M (as of YE2009).
Launched programs that resolved to portfolio growth of 21% Y-O-Y, including a sales incentive program, market-driven product enhancements and promotions, direct marketing campaigns, and key brand press releases.
Other activities include sales call-outs, communications plans, web site launches, product augmentation, developing appealing presentations, speech writing, and creative consultancy.
Notable mention:
▪ Received the PLDT i-Excel 2009 Individual Award for Innovation on Internal and External Marketing Communications
▪ Business Mentor, Junior Achievement Philippines Incorporated 2009
(Telecommunications industry)
November 2008 — January 2009 (3 months)
Provided support for assigned products under the Domestic Data Business Category.
(Graphic Design industry)
April 2008 — October 2008 (7 months)
Designed and developed highly aesthetic and functional web material for various clients, ranging from pristine web themes to full-blown web sites via Joomla 1.5. This includes client-handling and deep creative conceptualization;
Completed a variety of Adobe Flash-based projects to complement an already robust webfolio.
Bachelor of Science , Communications Technology Management , 2004 — 2008
Pursued and completed a minor degree in Decision Science
Primary and Secondary Education , General Academics , 1991 — 2004
Music theory, Drawing and painting, Graphics, RTS games, Tennis, Football/Soccer, Exquisite food, Listening to audio books
▪ Awardee, PLDT i-Excel 2009 Award for Innovation on Internal and External Marketing Communications
▪ Champion, Ateneo Tri-media Marketing Competition, JGSOM Week, 2007-2008