
VP for Online Services of the Philippine Internet Commerce Society
Philippines

VP for Online Services of the Philippine Internet Commerce Society
Philippines
Creative, experienced, and innovative Web strategist.
Online marketing, online publishing, Web strategy, product re-rengineering, technology evangelism.
(Online Media industry)
January 2009 — Present (1 year 3 months)
Publishes a blog about beautiful Filipina women.
(Think Tanks industry)
August 2007 — Present (2 years 8 months)
Creates and maintains online services for organization members.
(Privately Held; 1-10 employees; Online Media industry)
July 2006 — Present (3 years 9 months)
Contributes to a leading site on beautiful Asian women.
(Privately Held; 1-10 employees; Online Media industry)
October 2005 — Present (4 years 6 months)
Contributes to the Philippines' premier technology blog.
(Online Media industry)
July 2009 — December 2009 (6 months)
Contributed to a prominent blog on new media news and trends.
Introduced new reader polling and sharing mechanisms.
(Privately Held; 51-200 employees; Online Media industry)
March 2007 — August 2008 (1 year 6 months)
Doubled traffic to EmergingEarth.com in first month.
Septupled traffic to TechSideUp.com in first month.
Doubled traffic to InsideOnlineVideo.com on first day.
Became one of b5media's top ten tech bloggers.
Established excellent relationships with online video stars.
(Non-Profit; 1-10 employees; Think Tanks industry)
March 2005 — August 2007 (2 years 6 months)
Youngest elected director of the Philippines' oldest electronic commerce advocacy organization.
Identifies and analyzes nascent IT trends of potential benefit to the Filipino people.
(Privately Held; 1-10 employees; Publishing industry)
April 2006 — January 2007 (10 months)
Contributed articles on emerging technologies for PC Magazine Philippines.
Made cover story in first month.
(Privately Held; 1-10 employees; Information Technology and Services industry)
December 2005 — January 2006 (2 months)
Online Game Exchange is a reseller and developer for the Philippines' second largest online game publisher.
Introduced multiple Web analytics.
Introduced shareware distribution channels.
Introduced search engine marketing.
Helped double revenue in first month.
Created first Web strategy roadmap for the Philippines' second largest online game publisher.
Created first high-level design of a secure automated player-to-player virtual item auction system for the Philippines' second largest online game publisher.
(Privately Held; 11-50 employees; Online Media industry)
November 2002 — November 2005 (3 years 1 month)
Pioneer moderator of the Philippines' leading online adult community.
Created partnership with the Family Planning Organization of the Philippines (FPOP).
(Marketing and Advertising industry)
June 2005 — June 2005 (1 month)
Directed operations of a bestshore online marketing firm with clients in the US, Australia, and Europe.
Instituted new testing procedures to maximize usability of Web designs.
Introduced color matching automation system to streamline graphic design.
Managed expansion of company Web presence.
Introduced internal online forum.
Introduced internal blogging system.
Maintained 1% hiring rate.
(Privately Held; 11-50 employees; Computer Software industry)
September 2004 — March 2005 (7 months)
Acquired & managed projects for the Philippines' leading Microsoft-certified software development firm.
(Privately Held; 5001-10,000 employees; Information Technology and Services industry)
May 2003 — September 2004 (1 year 5 months)
Completed fifteen-day training program in nine days.
Excelled in two demonstrations that won eTelecare new US clients.
Pilot member & all-time top performer of eTelecare's experimental winback operations program, codenamed "Ninja" for its operational flexibility. Earned nickname "Hanzo Hattori", after history's greatest ninja.
Member of team that won eTelecares 2003 Trailblazer award for outstanding sales performance.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
March 2002 — October 2002 (8 months)
Created first animation industry events management firm in the Philippines.
(Sole Proprietorship; 1-10 employees; Performing Arts industry)
January 2000 — December 2001 (2 years )
Created successful content partnerships with MP3.com, Amazon.com, Starpolish.com, MyMP3Network.com, MP3Manila.com, GoPinoy.com, Pinoy.TV, OPMHits.com, Live365.com, and Music.com Asia, among others.
Managed successful online advertising campaigns with Microsoft and WebPost.
Ms. Morales is the first Filipina to have been a Featured Artist at Music.com Asia, and the first to have two songs simultaneously go to #1 and #2 on their hit list. She is also the first Filipina to have the #1 love song in Asia at MP3.com, beating songs from such high-profile Filipina artists as Jaya and Regine.
Ms. Morales is the only Filipina ever nominated in the Yahoo! Internet Life Online Music Awards.
(Privately Held; 1-10 employees; Internet industry)
January 1999 — December 2001 (3 years )
Acquired & managed Web development projects in a then-nascent Philippine market.
Main clients include a government official, a leading trade organization, & one of the Philippines' largest conglomerates.
(Government Agency; 11-50 employees; Public Policy industry)
July 2000 — May 2001 (11 months)
ITECC was formed by Executive Order No. 264 to guide Philippine government policy on information technology.
The Consumer Protection Subcommittee Legal Cluster initiated the inquiry which led to the upcoming redelegation of the Philippine country code top level domain.
(Government Agency; 1-10 employees; Legislative Office industry)
June 2000 — December 2000 (7 months)
Revamped site structure & developed first Macromedia Flash applications for Magsaysay.com.
(Privately Held; 11-50 employees; Performing Arts industry)
March 1999 — November 1999 (9 months)
Pioneered the company's use of online publicity.
(Privately Held; 11-50 employees; Performing Arts industry)
November 1998 — April 1999 (6 months)
Acquired sponsors & audiences for what became the biggest theatrical event in Philippine history.
Saved a half-century-old university organization from financial ruin by turning it into a marketing arm.
Anime, Electronic Gaming, Movies, Martial Arts, Politics, History
Philippine Ecademy Club, Philippine Software Process Improvement Network
2nd Place, Dale Carnegie Sales Advantage Training Championship, 2004.
eTelecare Trailblazer Award, 2003.
Best Kiss, ManilaTonight.com Adults' Choice Awards, 2003.
3rd Place, UP-ADMU Judo Tournament, 1996.
Department of Science and Technology Scholarship, 1990.