
Trainer & Consultant on E-Commerce; Search Engine, Blog, E-Mail, Social Network Marketing; Software Process Improvement
Philippines

Trainer & Consultant on E-Commerce; Search Engine, Blog, E-Mail, Social Network Marketing; Software Process Improvement
Philippines
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Janette Toral started pursuing opportunities in the field of computers back in 1989 at STI-Kalookan. She left early 1991 as chief operating officer of its Taytay branch to pursue creative challenges. In 1995, she started speaking in major IT events about complex e-mail, groupware, and document management systems that paved the way for columnist and writer stint in various publications.
Janette co-founded the Philippine Internet Commerce Society in 1997 and lobbied for the passage of the Y2K Law and E-Commerce Law. She published her e-commerce book in the year 2000 that gave birth to DigitalFilipino.com. She is the first Filipino author published by McGraw-Hill Education Asia.
She pushed for CMM/CMMI adoption in 2001 that made it to the government's priority ICT development program. She continues this advocacy to date at http://www.cmmiphilippines.com
She started the DigitalFilipino Club (http://www.e-commercephilippines.com) in December 2003 that serves as an e-commerce advocacy, research, consulting, advertising, and training platform with close to 100 members.
Janette is a recipient of the DTI/CITEM E-Services Philippines E-Champion Award 2008 for Policy Development following Senators Magsaysay and Roxas.
In April 2009, she expanded her blog marketing business by collaborating on the formation of Blog4Reviews (http://www.blog4reviews.com) and will be launching a complementary Internet advertising engine soon.
Janette's 2010 advocacy focuses on social media & search engine marketing awareness, blogging as tool for Philippines 2010 elections transparency, use of blogs & social networks for livelihood, conducting trainings via webinar, making DigitalFilipino Club a TED-like community, and Internet content development by children.
blog marketing, blog advertising, internet marketing, search engine marketing, search engine advertising, web analytics review, email marketing, social network marketing, social network advertising, e-commerce, blogging, google adwords account management, web copywriting, software process improvement, webinar
Internet and Mobile Marketing Association of the Philippines (Founding/Charter Board Member)
Philippine Internet Commerce Society (Founder/Charter President)